For International Women’s Day, I had the honor of collaborating with New Balance to shoot and edit a campaign featuring Lisa Campbell. The project was dedicated to celebrating and empowering women through sport, aligning with the core values of equality and inclusivity.

Capturing the essence of empowerment, our campaign centered around Lisa Campbell, a symbol of strength and resilience in the realm of sports. Through carefully curated shots and editing techniques, we highlighted Lisa's journey and achievements, inspiring women worldwide to pursue their athletic aspirations fearlessly.

By showcasing Lisa's dedication and passion for sport, we aimed to break barriers and challenge stereotypes, fostering a community where women feel empowered to excel in any field. This campaign served as a beacon of inspiration, reinforcing New Balance's commitment to championing diversity and inclusivity in sports and beyond.